Alchemy Gothic’s crane game prizes, produced by Break Company, Limited. under license from Alchemy Carta Ltd, are now available to win at video arcades throughout Japan.
Alchemy Gothic (www.alchemygothic.com) is a brand name owned by a British company Alchemy Carta Ltd, founded in 1977, known for gothic, fantasy, alternative products. Their products such as rings, pendants, earrings, t-shirts, have been well-known and widely-distributed in Japanese market for years, however this is the first appearance on the Japanese video arcade market. Stunning t-shirts and mobile cases screen printed with the Alchemy Gothic’s innovative artworks can now be found in the glass cages of UFO-catchers (a claw crane game machine).
Break Company, Limited. is a subsidiary of Next Japan Holdings Company, Limited. Next Japan Group, a corporate group consists of Next Japan Holdings Company, Limited and its subsidiaries, operates video arcade chains such as JJCOLUB100, JJCOINS, GAME GOLDEN, and develops, produces and distributes game prizes throughout Japan.
DENKI-MIRAI has been appointed as Alchemy Gothic’s licensing agent in Japan.
Mascots of ‘KawaiiPunk‘, an online emporium for kawaii mascots run by Michael Togneri, have debuted on Japanese mobile phones. The contents are delivered from ‘USTYLE’, available on 180+ mobile phone models for three major Japanese mobile operators (DoCoMo, KDDI, SoftBank), and will be added periodically.
USTYLE is one of successful mobile content websites run by Field System Inc., Japanese leading mobile content provider. Since its launch in 2005, USTYLE has been specialized in delivering quality mobile contents which are developed by talented artists from throughout the world.
Michael Togneri is a notable Scottish artist who was a winner of first place in the Zazzle UK Launch Design Contest (History Category) in 2008, and is currently running his website ‘KawaiiPunk.com’. At there, 50+ kawaii mascots can now be found on t-shirts, bags, cards, stationery, mugs, mousepads, badges, and stickers – as well as being found on their very own blog
“Kawaii” is a Japanese word in origin that refers to as “cute”. But nowadays, due to the popularity of Japanese subculture (e.g. animation, comics, games) in the world, it has become part of the English language like other Japanese subculture’s words such as anime, manga, otaku. And spreading such Japanese subculture has had a strong influence on artists outside of Japan as well. Michael Togneri is one of such artists who has been drawn to and influenced by Japanese culture and media.
Michael Togneri is represented in licensing by DENKI-MIRAI.
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